Business Model
Yapı Kredi’s service model consists of the following segments:
Individual banking is composed of four sub-segments:
SME banking consists of three sub-segments:
According to Yapı Kredi’s organisational structure, Yapı Kredi Leasing, Yapı Kredi Factoring as well as Yapı Kredi Bank Nederland and Yapı Kredi Bank Azerbaijan are under the coordination of corporate and commercial banking. Yapı Kredi Asset Management is under the coordination of private banking and wealth management, and Yapı Kredi Invest and Yapı Kredi B Type Investment Trust are under the coordination of Treasury. Other subsidiaries include Banque de Commerce et de Placements as well as Yapı Kredi Cultural Activities, Arts and Publishing.
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With its strategy that focuses on the customer, Yapı Kredi offers its customers a wide range of value-creating products and services with its Individual and Blue Class sub-units.
Deposits: Time Deposits, Demand Deposits, Flexible Time Deposits, Fund Deposits, Gold Deposits, 5D Deposits, Inflation Indexed Deposits, Employee Term Account, Housing & Dowry Account.
Loans: General Purpose Loans, Individual Flexible Accounts, Mortgage Loan, Mortgage Loan, Home Improvement Loans, Auto Loans, FordFinans Auto Loans, Installment Payment System for Schools (TEST).
Individual Payments: Bill Payments, Regular Payments, Rent Payments
Insurance: Health Insurance, Life Insurance, Elementary Insurance, Private Pension
Investment Products: Funds, Stocks, Bills, Snowballs, My First Money, Cumulative Products
Safe Deposit Box, Gold Days (Scrap Gold), Findeks Package, Product Bundles
As at year-end 2019, Yapı Kredi was offering private banking service TL 67 billion in client assets in private banking and wealth management out of 21 private banking locations and with its teams specialized in asset management. Yapı Kredi Private Banking offers integrated wealth management through the Bank’s subsidiaries, Yapı Kredi Invest and Yapı Kredi Asset Management, as well as the entire range of banking products and services for all financial needs of its clientele.
Mutual Funds, Smart Fund Basket, Yapı Kredi Bills and Bonds, Private Sector Bills, Eurobond, Indexed Time Deposits, Fund Deposits, Equity Market, BorsaCepte, TradeBOX, FXBOX, Warrants, TurkDEX Transactions, Derivatives Market (VIOP) Transactions, Structured Products, Derivatives, Art Loan, Boat Loan, Tax, Real Estate, Inheritance, Education, Philanthropy and Art Consultancy
Yapı Kredi Leasing was founded in 1987. Yapı Kredi owns 99.99% of Yapı Kredi Leasing. Yapı Kredi Leasing has a 17% market share in terms of leasing receivables. Thanks to its infrastructure supported by technology investments, rational solutions, expert staff and market experience, Yapı Kredi Leasing is an important player in the leasing sector, always supporting and standing by its customers. You may reach more information from Integrated Annual Report
Founded in 1999, Yapı Kredi Factoring stands out among its competitors thanks to its strong capital structure and performance, vast experience and expert human resources embracing a high quality service approach..
As of the end of 2023, the Company reached a transaction volume of 92,2 billion TL, consisting of 87% domestic transactions and 13% international transactions.
Yapı Kredi Factoring provides factoring services with its Istanbul Head Office and its branches throughout Turkey in Adana, Ankara, Antalya, Beyoğlu, Bursa, Güneşli, İzmir, Kadıköy, Kartal and Trakya. In 2023 Yapı Kredi Factoring continued to provide cost-effective financing to its customers by diversifying its funding sources. You may reach more information from Integrated Annual Report
Yapı Kredi Bank Nederland offers a wide range of products and services in retail, corporate, and private banking. The Bank mainly aims to provide support to Yapı Kredi customers residing abroad. Yapı Kredi Bank Nederland, wholly owned by Yapı Kredi, deliver services to its customers from its head office in Amsterdam and via digital channels..
Yapı Kredi Bank Nederland took a cautious approach in 2023 and maintained its healthy performance in an environment of volatile market conditions, high inflation, rising interest rates, and increased legal regulations. In 2023, the Bank increased its asset size by 24% and its net profit by 68%.The Bank's goal is to keep its return on equity at high levels under current conditions. As of the end of 2023, the return on equity reached 11.3%. You may reach more information from Integrated Annual Report
Yapı ve Kredi Bankası A.Ş. has a 99.80% stake in Yapı Kredi Bank Azerbaijan, which was established in 1998. Yapı Kredi Bank Azerbaijan offers a wide range of products and services in retail (card payment systems and retail banking), corporate and commercial banking with a total of nine branches.
Yapı Kredi Azerbaijan successfully continued its policy to maintain macroeconomic and financial stability in 2023. Although the decrease in oil production and the general decline in energy prices adversely affected Azerbaijan's growth indicators compared to last year, the economy grew by 1.1% in 2023. Thanks to the positive results of the monetary policy measures implemented by the Central Bank, average annual inflation reached a single-digit level of 8.8% by the end of 2023. Azerbaijan’s foreign exchange reserves increased by 17% compared to the end of 2022, reaching a historical high of USD 67 billion. You may reach more information from Integrated Annual Report
Yapı Kredi Asset Management, the pioneer of the sector, was established in 2002 to provide consultancy services on mutual and pension funds as well as discreationary portfolio management and investment advisory services to individual and corporate investors. The Company has consistently maintained its strong position and activities, and expanded its range of products and customer portfolio since 2002.
In line with this approach, last year, the Company offered a total of 11 new funds to the public, including the venture capital fund, to increase investor satisfaction.
Yapı Kredi Asset Management aims to maintain its leading position in the sector in 2024 and to pioneer various activities and provide social benefit to increase financial literacy among individual investors. In 2023, aware of its responsibility to inform investors, the Company launched the "Investment World" YouTube channel to offer targeted-content. Yapı Kredi Asset Management works on various projects to benefit from a wide range of communication channels in the most effective way and to encourage investors to adopt Yapı Kredi Asset Management as an organization offering transparent and detailed information. You may reach more information from Integrated Annual Report
Yapı Kredi Invest, one of Turkey's leading investment companies, aims to offer one-stop solutions to meet all needs of its customers, providing a wide range of services from domestic and foreign stock transactions to advanced derivative products and consultancy services.
Yapı Kredi Invest is the sector leader in terms of transaction volume and market share in the Equity Market and VIOP market, the two most important markets of Borsa Istanbul. Despite the challenging conditions brought by the intensifying competition in 2023, the Company maintained its leadership in the sector with 15.8% and 24.8% shares, respectively, in stock and VIOP transactions, thus leading the sector for six years in a row since 2018. Thanks to its wide range of products, expert staff and efficient transaction channels, Yapı Kredi Invest offers the best service to more than 2.5 million customers while expanding the customer base. You may reach more information from Integrated Annual Report
Yapı Kredi holds 31% of the capital of Banque de Commerce et de Placements (BCP), established in 1963 in Switzerland, active in structured commodity finance, wealth management, treasury, and capital markets. Celebrating its 60th anniversary, BCP has been offering custom-tailored services and solutions to its commercial, private and corporate customers. The Bank provides high level of service quality and innovative products and services with high added value in its segments, enjoying a respectable position with its ever-growing customer and correspondent bank portfolio around the world. Established in accordance with Swiss Banking Laws and Regulations, BCP is subject to the supervision of the Swiss Financial Market Supervisory Authority (FINMA). BCP is headquartered in Geneva. The Bank also operates through its branch in Luxembourg and its representative office in Dubai. You may reach more information from Integrated Annual Report
Yapı Kredi Technology (Yapı Kredi Teknoloji A.Ş.) has been working on innovative, high value-added and R&D-oriented products and activities for the financial sector in the Istanbul Technical University ARI Teknokent Technology Development Zone since 2015. In 2019, Yapı Kredi added the “On-Site R&D Center” to its innovation centers. With the new center established in the Yapı Kredi Bank Çayırova campus, the Bank now carries out R&D- focused studies in two campuses.
In Digital Channels, the number of active customers rapidly increased, and new functions such as Cross-Selling and Invite Your Relative were introduced in Remote Customer Acquisition processes for individual customers. The Digital Corporate Customer Acquisition feature was launched on Yapı Kredi Mobile for the first time in the sector. Yapı Kredi Mobile My World started to offer smart services to customers to ease their lives, and enriched My World with various products such as My Home+, My Travel+, STEP, My Bank+, Chippin after the launch of My Vehicle+. The My Other Banks section was added to the Home Page, enabling customers to make payments by combining their accounts in other banks. With the My Investment Portfolio screen added to Yapı Kredi Mobile, customers can see the total amount, profit/loss, monthly/annual asset change for all investment products in their portfolio, and can also access product-based total amount and asset change information from the portfolio screens of the products themselves. With another new feature, the Investor Corner, it became possible to monitor the main investment products via Yapı Kredi Mobile. Yapı Kredi Mobile continues to provide uninterrupted service to over 13 million mobile active customers, with daily transaction volumes exceeding 27 million. You may reach more information from Integrated Annual Report
Allianz, the parent company of Allianz Yaşam ve Emeklilik A.Ş., is one of the largest insurance and asset management groups in the world, serving to over 122 million customers with more than 159,000 employees in more than 70 countries.
Acting with the vision of pioneering a new generation insurance business focused on customer satisfaction and technology and being a social brand that increases the life quality of the society, Allianz Yaşam ve Emeklilik, under the roof of Allianz Turkey, provides services in private pension and life insurance with products for individual and corporate needs.
Together with its subsidiaries, Yapı Kredi Bank holds 20% shares of Allianz Yaşam ve Emeklilik A.Ş. The long-term strategic cooperation between the Bank and Allianz is regulated by a 15-year exclusive bancassurance partnership agreement concluded in 2013. Allianz's insurance and private pension products are offered to customers through Yapı Kredi’s extensive branch network and innovative alternative distribution channels. You may reach more information from Integrated Annual Report
Established in 1984 and wholly owned by Yapı Kredi, Yapı Kredi Culture and Arts and Publishing (YKKSY) is one of the most oldest culture and arts institutions in Turkey. YKKSY publishes important works and organizes cultural events and exhibitions, thus making valuable contributions to social development and cultural life. You may reach more information from Integrated Annual Report
Deposit Products, Commercial Installment Loans, Revolving Loans, Flexible Commercial Accounts, Product Bundles (Defne, Nar, Palmiye, Sedir, Çam, Dış Ticaret), POS and Merchant Services, Agricultural Loans, Cash Management Products, Commercial Credit Cards, Commercial Purchasing Cards, Corporate Mobile Banking, TARSİM (Agricultural Insurance), Verimli Kart, SME website
Yapı Kredi has been the leader in card payment systems since 1988 with World, its main credit card brand. The Bank further strengthens its leadership position gradually with a focus on always exceeding customer expectations and leading the sector in terms of innovation in card payment systems. In 2019, Yapı Kredi maintained its innovative approach in card payment systems and leading position in the sector with over 11.9 million credit cards. According to the 2019 Nilson Report, Yapı Kredi’s credit card program World sustained its leadership in Continental Europe and ranked the fifth largest credit card program in Europe. Globally, Yapı Kredi takes the 59th spot in terms of the size of card payment systems.
Worldcard, World Gold, World Platinum, Play, Taksitçi, World Eko, Opet Worldcard, Fenerbahçe Worldcard, KoçAilem Worldcard, Adios, Adios Premium, Crystal, World Business, Debit cards (TLcard, Play TLcard, Business TLcard), Desktop POS, Mobile POS, Contactless POS, ADSL POS, Cash Register POS, Virtual POS, Mail Order, World Mobile, Prepaid Cards (World Cash, Play Cash, World Cash Virtual), Mobile Payment, Payment with QR Code, Payment from Inside the Car)
Yapı Kredi has positioned itself among Turkey’s leading banks in the Corporate and Commercial Banking segment with its distinguished products and services. Besides servicing a wide array of local companies, the Bank also delivers tailored services for international and multinational conglomerates. Products and services offered include project finance, cash management, foreign trade finance, corporate finance advisory, financial advisory, capital management advisory, and merger and acquisition finance under investment banking, and banking service charges management under the fees and commissions center.
Working Capital Loans, Letters of Guarantee, Money Transfers, Long-Term Loans, Project Finance, Direct Debit System, BANKOTM-OHES, Payment Products, Collection Products, Commercial Credit Cards, POS, Public Payments, Derivatives, Import and Export Letters of Credit, Documentary Collection, Payments, Guarantees, Import and Export Financing Products (ECAs, FC Loans, Forfaiting, Import and Prefinancing Promissory Note Avalization, T. Eximbank Credits, CBRT Credits, Corporate Finance Advisory, Financial Advisory, M&A Finance, Capital Management Advisory)