Kürşad Keteci earned his undergraduate degree from Marmara University Business Administration. Keteci began his career at Andersen Audit and Consultancy in 2001. Between 2001 and 2003 he worked in audit work of several banks and financial institutions. Between 2003 and 2006 he worked in Transaction Services Department for M&A activities as well as consultancy projects in financial sector. He worked as Deputy CFO in Bankpozitif Investment Bank between 2006 and 2012. He joined Yapı Kredi in 2012 and served as Head of Financial Reporting, Head of Budget and Planning and Head of Corporate Strategy and Investor Relations. Between March 2020 to June 2024, Keteci was responsible for Strategic Planning, investor relations and strategic investments as Chief Strategy Officer (CSO). Since June 2024, he became a member of Executive Committee and appointed as Assistant General Manager of Strategy. He is currently responsible for strategic planning, customer and service model analytics, capacity planning, strategic investments as well as investor relations.